新闻稿怎么发布？英文双语对照

发布新闻稿是网络推广常用的方法之一，也可以称为新闻营销或新闻稿推广。简单来说就是企业将自己的新闻、活动、观点或者相关文章发布在新闻媒体上。内容结合企业的产品、技术、文化、经营理念等，通过新闻稿的形式让传递企业信息，让用户产生信任感，促进产品成交。目前，新闻营销已经成了很多企业树立品牌口碑、塑造品牌形象、扩大品牌影响力的重要营销方式。

不同于简单的网络推广，新闻营销有一定的专业性，需要一个从全局角度谋划的实施方案。所以，很多企业会选择以小马识途为代表的专业网络营销公司来进行新闻稿发布。小马识途有自己的顾问团队和策划团队，拥有上万家主流网络媒体资源，覆盖全国主流门户网站和各行业重点网站及区域大站，能够最大限度满足不同行业企业新闻稿发布的需求。

实际上，开展新闻营销主要有三个关键，第一策划新闻营销方案；第二、策划新闻稿标题和内容；第三、协调媒体关系，发布新闻稿。小马识途营销机构是秉承这三个关键为企业开展新闻营销的。

第一：新闻营销方案策划

有些推广公司做新闻稿发布没有这一步，但企业可以找他们代写稿件，但是没有全局规划的新闻营销方案，就好像一场战略的战役，可能是一场胜仗，但是不会成为最终的王者。新闻营销方案是在根据公司营销策略和需求制定的新闻营销实施方案，例如是为了建立品牌形象，新闻营销的话题是需要围绕品牌展开，发布在权威性可信度高的门户媒体上，这样才能达到营销需求。

第二、策划新闻稿标题和内容撰写

新闻稿标题就是新闻营销的话题方向，这是有营销需求决定的，有前面的方案才知道该用什么样的话题，具体稿件怎么写那是另外一回事，话题方向正确一切才有意义。好的标题和内容是新闻营销成功的关键，用户在阅读的过程中，能认同企业才能达到营销的目的。小马识途非常注重新闻稿的标题策划及内容和写作技巧，不仅组建了专业的策划团队来策划并撰写新闻稿，另外会为每个项目配备资深的网络营销顾问和SEO优化师，来优化新闻稿并把关话题方向，为新闻营销取得突出的效果做好铺垫。

第三、协调媒体关系，发布新闻稿

根据新闻稿的话题方向和内容选择媒体发布新闻稿，这个阶段需要挨家媒体去公关，协调发布。对于新闻稿发布最好选择对口的版面或者潜在用户群体聚集的版块，另外比较重要的一点就是选择搜索引擎收录好的媒体，很多情况下用户是都通过搜索访问新闻稿内容的，去网站上找文章看的人已经很少了。

对于有新闻时效性的新闻稿，小马识途认为应该尽早发布，时间越久用户的阅读体验越差，在第一时间将新闻稿发布出去，才能让更多的用户及时看见相关内容。为了实现这样的目的，小马识途会根据不同平台的发布时间来进行选择，会在平台用户活跃期内将新闻稿发布出去，提高新闻稿的送达率和曝光率，同时也提高新闻稿的推广价值。对于时效性不强的软文或评论稿件可以适当调整发布节奏。

有的企业或许认为新闻稿发布很简单，网上找写手写写稿，找个媒介公司代理发布一下就可以，不用请专业的公关公司或网络营销公司。这就好比吃路边盒饭和吃饭店小炒的区别，前者便宜但容易有地沟油影响健康，后者味道好对身体好但花费稍高。小马识途顾问建议企业做新闻营销一定要系统规划逐步实施，做细致化的营销，并不是简单的发布新闻稿就可以完成新闻营销的目的，这是很多营销人的一个误区。

Issueing press release is one of methods with network commonly used promotion, also can call news sale or press release promotion. Simple for relevant perhaps article releases the news that is enterprise him general, activity, viewpoint on news media. Content combines the product of the enterprise, technology, culture, management concept to wait, the form that adopts press release lets pass business information, let an user produce trustful move, stimulative product clinchs a deal. Current, news sale had become a lot of enterprises to establish brand public praise, portray the brand image, important sale pattern that enlarges brand force.

Unlike simple network promotion, news sale has certain professional, need an executive program from global angle plan. So, the company of professional network sale that a lot of enterprises can choose to know road to be a delegate with the pony will undertake press release release. Pony knowledge road has his advisory group and concoctive group, have resource of media of network of on 10 thousand mainstreams, enclothe website of countrywide mainstream portal and website of each industry stress and area to stand greatly, can the requirement that utmost satisfies press release of disparate industry business to release.

Actually, begin news sale to basically have 3 keys, plan of sale of news of the first plan; The 2nd, caption of concoctive press release and content; The 3rd, harmonious media concerns, issue press release. Orgnaization of sale of pony knowledge road holds to these 3 keys to begin news sale for the enterprise.

The first: News sale plan is engineered

Some promotion firm does press release to release without this one pace, but the enterprise can look for their generation to write a manuscript, but the news sale plan that plans without overall situation, be like the battle of a strategy, the likelihood is a victory, but the person that won't become final king. News sale plan is the news sale that making according to company sale strategy and demand implements plan, it is to build brand image for example, the topic of news sale is to need to spread out around the brand, release on the portal media with definitive high reliability, such ability achieve sale demand.

The 2nd, caption of concoctive press release and content compose

Press release caption is the topic direction of news sale, this has sale demand decision, the plan in front just knows to should use what kind of topic, it is additional that how specific manuscript writes that one and the same, topic way is right all ability are significant. Good caption and content are the key with news successful sale, the user is in reading process, can agree with company ability to achieve the goal of sale. Pony knowledge road pays attention to the caption plan of press release and content and writing skill very much, the concoctive group that established major not only will engineer and compose press release, can deploy adviser of elder network sale and SEO to optimize division for every project additionally, will optimize press release and guard a pass topic direction, obtain outstanding effect to make good bedding for news sale.

The 3rd, harmonious media concerns, issue press release

According to the topic direction of press release and content choice media issues press release, this phase needs to endure a media to go public relations, harmonious release. The edition that group of potential perhaps to the space of a whole page that press release releases best choice speak or sing alternately user collects piece, compare the important media that chose to search engine to had been collected namely additionally, the user below a lot of circumstances visits press release content through the search, the person that goes looking for an article to look on the website is already very few.

To having the press release of sex of news effectiveness for a given period of time, the pony knows road to think to should be released as early as possible, time is longer of the user read an experience to jump over difference, in issue press release for a short while go out, ability makes more users seasonable see relevant content. To achieve such goal, pony knowledge road is met according to the issuance of different platform time undertakes choosing, the meeting is active in platform user period inside issue press release go out, raise the service rate of press release and exposure rate, also increase the promotion value of press release at the same time. Not strong to sex of effectiveness for a given period of time flexible language or comment manuscript can be adjusted appropriately release rhythm.

Some enterprises think press release is released probably very simple, search on the net write handwritten write for a magazine, it is OK to look for an agency company representative to be released, need not ask professional public relations corporation or network sale company. This is just like take roadside case meal and eat restaurant small fried distinction, former petty gain but easily ground channel oil affects health, it is good to the body that latter has tasted but expenditure is tallish. Adviser of pony knowledge road suggests the enterprise makes news sale must the system plans to be carried out stage by stage, do meticulous the sale that turn, not be the simple goal that releases press release to be able to complete news sale, this is an error of person of a lot of sale.