文化产业管理专业是什么？英文双语对照

根据教育部颁布的《普通高等学校本科专业目录（2012）》，文化产业管理专业属于管理学下的工商管理类专业，一般授予管理学学位，部分艺术类的院校可授予艺术学学位。

文化产业管理专业究竟学什么？

即学习如何管理“文化产业”。根据上海交通大学胡惠林教授在《文化产业学》一书中的定义，文化产业是指把文化的内容进行产业化的生产、交换和消费。文化产业管理专业，就是学习挖掘适合产业化开发的文化资源，运用人的创意和产业开发手段，生产出文化产品，以实现经济效益和社会效益。文化产业管理专业研究的重点问题是：如何发现适合产业化开发的文化资源？如何运用创意去重塑文化？有哪些产业开发的手段和工具？怎样将文化产品投入市场？怎样进行文化产业项目的经营管理？

文化产业管理专业的主要课程是什么？

不同的学校有不同的侧重点。山东大学是文化产业管理专业的创始高校之一，其课程架构被大部分新开文管专业的学校作为模板，可作为重要参照。根据山东大学文化产业管理专业本科培养方案，文化产业管理专业的课程主要分为以下六类：①文化基础课程，学习基本的文化学知识，包含文化史、艺术基础、美学概论、传播学、文化资源学等；②经管类课程，学习基本的经济学、管理学知识，包含管理学概论、文化经济学、文化投资学、文化贸易学等；③创意类课程，学习管理、经营创意的方法，包含创意与策划、传媒经营管理、经营管理案例、文化产业规划学等；④政策法规类课程，学习文化产业相关的法律法规，包括知识产权、文化法律法规、中外文化政策等；⑤语言类课程，主要是大学英语和专业英语；⑥应用类课程，学习一些技能性的内容，例如信息技术、摄影摄像、图片处理、网络设计与管理等。

开设院校及专业排名：

文化产业管理专业设立于2004年，首批开设的有山东大学、中国传媒大学、云南大学、中国海洋大学4所院校。根据2004年-2019年教育部发布的本科专业备案通知统计，截止到2019年5月，开设文化产业管理本科专业的院校共有198所。目前文化产业管理专业并没有纳入到教育部的学科评估，因此缺乏具有公信力的专业排名。部分社会网站有发布文化产业管理专业的排名，但每年结果变动幅度较大，且与行业内的认知相差较远，在此不予采纳。针对本科阶段，根据学校平台、师资结构、课程架构、学生活动、毕业去向、业内声誉等方面参考，一般认为北京大学（专业名师多，平台高）、中国传媒大学（行业影响力强）、山东大学（开设专业最早，编纂本科教材）、上海交通大学（专业名师多，平台高）4所院校处于专业一流水平，中国海洋大学、中央财经大学、同济大学次之。而针对硕士阶段，根据师资水平、研究机构的影响力，一般认为北京大学（北大文化产业研究院在业内影响力强）、中国传媒大学、武汉大学（该两所院校受国家文旅部的直接支持，学科带头人参与国家文化政策制定）、上海交通大学（与美国南加大合作办学）处于一流水平。

就业方向及发展前景：

文化产业管理专业的就业方向为文化企业的策划类、运营类、管理类岗位，文化事业单位的管理类岗位。因为文化产业是一个比较宽泛的概念，因此包括新闻传媒、文化旅游、影视、艺术品、会展、体育、文化遗产、文化贸易等方向都可作为就业选择。硕士阶段一般会明确发展方向。公务员针对文化产业管理专业招考的岗位极少。从发展前景来看，国家对文化产业的扶持力度有增无减，伴随产业结构调整和人民群众对精神生活需求的提高，文化产业在未来将扮演越来越重要的角色，而对于文化产业管理专业人才的需求度也将逐步提升。

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英文翻译对照，仅供参考

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Promulgate according to Ministry of Education " catalog of major of undergraduate course of common colleges and universities (2012) " , what culture industry manages major to belong to management to learn to fall is industrial and commercial manage kind of major, award a canal degree of a Confucian school of idealist philosophy of the Song and Ming Dynasties commonly, the part is artistic kind the school can award art to learn degree.

What does culture industry manage major to learn after all?

Learn how to manage namely " culture industry " . According to Shanghai traffic university Professor Hu Huilin is in " culture industry learns " the definition in one book, culture industry is the production that shows the content of a culture undertakes industrialization, exchange and consumption. Culture industry manages major, learn mining to suit the culture resource that industrialization develops namely, the originality that uses a person and industry develop a method, production gives culture product, in order to achieve economic benefits and social beneficial result. The key problem that culture industry manages professional research is: How to discover the culture resource that suits industrialization development? How to apply originality to weigh model culture? The method that what industry develops and tool are there? How culture product throw on the market? How to have the management of culture industry project?

What is the main course with culture property professional management?

Different school has different side key. Shandong university is one of virgin colleges with culture property professional management, its course framework is regarded as pattern plate by the school that major Xin Kaiwen runs major, can serve as should consult again. According to government of industry of Shandong university culture professional undergraduate course develops plan, main component is the course with culture property professional management the following 6 kinds: Course of ① culture foundation, learn basic culture to learn knowledge, include culture history, artistic foundation, aesthetic generality, transmission to learn, culture resource learns to wait; ② be in charge of kind course, learn fundamental economics, management to learn knowledge, include management to learn investment of economics of generality, culture, culture, culture commerce learns to wait; ③ originality kind course, study the method of management, management originality, include industry of case of management of originality and plan, medium, management, culture to plan to learn to wait; ④ policy code kind course, learn the legal laws and regulations related culture industry, include policy of culture of laws and regulations of law of intellectual property, culture, China and foreign countries to wait; ⑤ language kind course, basically be university English and professional English; ⑥ applies kind of course, learn the content of sex of a few skill, for example IT, photography is photographed picture, design of picture processing, network and management.

Open school and professional rank:

Major of culture industry government is established 2004, first opening have marine university of Shandong university, Chinese medium university, Yunnan university, China 4 schools. Basis 2004 - the undergraduate course major that Ministry of Education released 2019 puts on record announcement statistic, end in May 2019, the school that opens culture industry to manage undergraduate course major shares 198. At present culture industry manages major and evaluate without the course that brings into Ministry of Education, because this lack has the professional rank of public letter force. Partial society website has the rank that releases culture industry to manage major, but change every year as a result range is bigger, and differ with the acknowledge inside the industry further, do not grant to adopt here. Be aimed at undergraduate course phase, go according to activity of framework of structure of school platform, persons qualified to teach, course, student, graduation to, the respect such as the fame inside course of study is referenced, think commonly Beijing University (professional name division is much, platform is expensive) , Chinese medium university (industry force is powerful) , Shandong university (offer major the earliest, teaching material of compilatory undergraduate course) , Shanghai traffic university (professional name division is much, platform is expensive) 4 schools are in professional and top-ranking level, take second place of the university of Chinese marine university, central finance and economics, university that be the same as aid. And be aimed at Master phase, according to the consequence of level of persons qualified to teach, research organization, think commonly Beijing University (academy of industry of Beijing University culture is inside course of study force is powerful) , Chinese medium university, Wuhan university (the direct support that these two schools get department of national article travel, course leader participates in national culture policy to make) , Shanghai traffic university (with cooperative education is increased south the United States) be in top-ranking level.

Obtain employment direction reachs development foreground:

The plan that culture industry administers professional obtain employment direction to be culture enterprise kind, operation kind, run kind of station, of culture institution run kind of station. Because culture industry is the concept of a wider extensive, because this comprises news medium, culture,travel, movie and TV, artwork, meeting is exhibited, the direction such as commerce of bequest of sports, culture, culture can regard obtain employment as the choice. Master phase can develop way clearly commonly. The post that officeholder admits by examination in the light of major of culture industry government is few. From the point of development foreground, the country is right of culture industry give aid to strength has add without decrease, accompany industrial structural adjustment and people to be opposite of cultural life demand rise, culture industry will act more and more important role in future, and the requirement that runs professional to culture industry is spent also will promote stage by stage.